Apparent Group Limited("Apparent Group Limited," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our company website located at https://apparentgroup.co (the "Site"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
This Privacy Policy applies solely to information collected through our Site. Our mobile applications (including Evolve, Becoming, Brightly, SnoreCare, DecorAI, MindFood, Pidu, GemBrain, BirdBrain, InsectBrain, Fireup, Noor, Shalom, DailyGrace, and Sadhana) are governed by their own separate Privacy Policies, which will be made available to you before you download or use those applications.
1. Company Information
Apparent Group Limited
Email: [email protected]
2. Information We Collect
We may collect information about you in a variety of ways when you use our Site. The information we may collect on the Site includes:
- Personal Data: Personally identifiable information, such as your name, email address, telephone number, and company name, that you voluntarily give to us when you contact us through the Site, subscribe to a newsletter, or request information about our services.
- Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
- Cookies and Tracking Technologies: We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience.
3. How We Use Your Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
- Respond to your inquiries, questions, and comments and provide customer support.
- Send you newsletters, marketing or promotional materials, and other information that may be of interest to you (where you have consented to receive such communications).
- Improve our Site, products, and services.
- Monitor and analyze usage and trends to improve your experience with the Site.
- Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
- Comply with legal and regulatory obligations.
- Fulfill any other purpose for which you provide it or with your consent.
4. Disclosure of Your Information
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
- By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others.
- Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, customer service, and marketing assistance.
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- With Your Consent: We may disclose your personal information for any other purpose with your consent.
We do not sell your personal information to third parties.
5. Cookies and Tracking Technologies
We may use cookies, web beacons, and other tracking technologies to collect information about your browsing activities over time and across different websites when you use our Site.
- Cookies: A cookie is a small file placed on your device. You may refuse to accept browser cookies by activating the appropriate setting on your browser.
- Web Beacons: Pages of our Site and our emails may contain small electronic files known as web beacons that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics.
You can typically remove or reject cookies via your browser settings. To do this, follow the instructions provided by your browser (usually located within the "settings," "help," "tools," or "edit" facility).
6. Data Security
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
7. Your Rights (PDPO)
Under the Hong Kong Personal Data (Privacy) Ordinance (PDPO), you have certain rights regarding your personal data:
- Right of Access: You have the right to request access to the personal data we hold about you and to be provided with a copy of that data.
- Right of Correction: You have the right to request the correction of any personal data we hold about you that is inaccurate.
- Right to Cease Use for Direct Marketing: You have the right to request that we cease using your personal data for direct marketing purposes.
To exercise any of these rights, please contact us using the contact information provided below. We will respond within the timeframes stipulated by the PDPO (typically within 40 days).
8. International Transfer of Data
Your information, including personal data, may be transferred to and maintained on computers located outside of your jurisdiction where data protection laws may differ. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
9. Children's Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. Your continued use of the Site after any modification constitutes your acceptance of such modification.
11. Contact Us
If you have any questions, comments, or requests regarding this Privacy Policy, please contact us at:
Apparent Group Limited
Attn: Data Privacy Officer
Email: [email protected]